Jul 19, 2026 – 12.00pmAnn Marie Grace says she consults artificial intelligence for every purchase that she makes whether it’s protein shakes, furniture or even her next home.“I would trust AI as much if not more than my husband because it actually knows me more intimately than my closest friends or my husband,” said Grace, a 48-year-old life coach in Melbourne, who is on the hunt for a new home.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Ann Marie trusts AI more than her husband. She’s not alone
An Accenture survey of almost 26,000 consumers found that 74 per cent of them trust artificial intelligence more than their best friend for shopping advice.
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