Over the past year, we've examined AI from several perspectives: the tasks advisors trust it with, where consumers have lost money relying on it, and why many advisors believe it will redefine — not replace — their role.
New research adds another layer to that conversation, showing that despite AI's rapid rise, most Americans still prefer human guidance when it comes to their finances.
This comes from a recent Gallup survey that shows despite the explosion in AI adoption, only 18% of U.S. adults have turned to tools like ChatGPT, Claude, or Gemini for financial guidance over the past year.
Professional financial advisors (32%) remain a significantly more common source of advice, while old-fashioned internet research (73%) continues to dominate.
The generational differences are worth watching as 26% of Gen Z and 25% of millennials have already used AI for financial guidance, compared to just 7% of baby boomers.
