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W Hotels is continuing its reinvention with a growing portfolio of properties across Italy, anchored by its latest opening: W Sardinia – Poltu Quatu, a 157-room resort tucked into a secluded marina village on the island’s northeastern coast.
The property joins W Rome and the recently opened W Florence, giving the Marriott-owned luxury lifestyle brand three markedly different interpretations of Italy. Guests can now visit all three through W’s “Italian Tour,” a new travel offer combining suite accommodations and locally inspired food and drink experiences in Florence, Rome and Sardinia.
“We don’t need to reinvent it,” Brad Wulff, the vice president and global brand leader at W Hotels, tells Variety. “W Hotels has always been at its best when it’s a little ahead of where culture is headed, whether that’s design, music, fashion, nightlife or the way people come together. Our job now is to take that DNA and make it relevant for how people live and travel today.”
That evolution is immediately visible at W Sardinia, which occupies a collection of whitewashed buildings built into the rocky coastline surrounding the village’s marina. The hotel’s interiors were designed by Meyer Davis and draw from the island’s caves, coastal landscape, artisan traditions and folklore, including stories of the Janas, fairy-like figures said to inhabit Sardinia’s ancient sites.
