FIFA President Gianni Infantino stood inside Trump Tower on July 18 and called the 2026 World Cup the greatest in history. He praised the Trump administration for delivering a “safe, secure, and joyful environment” for a tournament that drew 7 million fans into stadiums and billions more to screens worldwide.

Fan tokens heat up as the World Cup draws billions of eyeballs

Chiliz (CHZ), the blockchain network powering fan tokens for major sports organizations, saw its token surge approximately 28% around the tournament’s opening.

Fan tokens let holders vote on minor club decisions, access exclusive content, and unlock digital collectibles. When the biggest event in global sports kicks off, demand for that kind of engagement spikes.

The 2026 World Cup is the first co-hosted by three nations: the US, Canada, and Mexico. It’s the largest tournament FIFA has ever staged. FIFA’s own collectibles platform has migrated to an Avalanche-based blockchain, offering low transaction fees and high throughput.