A subscription app can have a polished paywall and still lose the sale somewhere else.
The store listing may attract the wrong intent. Onboarding may delay the first useful result. The purchase may succeed while premium access remains locked. Or the product may never create a reason to renew.
That is why “redesign the paywall” is not a diagnosis.
RevenueCat’s State of Subscription Apps 2025 reports that 82% of trial starts happen on the day of install. The same report cites a 6.2% median trial-start rate and 20.3% at p90. The gap is large, but the important point is not “copy the top apps.” It is that the first session contains several handoffs, and only one of them is the paywall.
Here is the order I use to inspect them.
