This year’s tournament wasn’t just the biggest sporting event on the planet — it’s become one of the biggest moments in Meta’s history. From record-shattering message volumes on WhatsApp to historic reach on Instagram, the tournament is lighting up every corner of our family of apps in ways we’ve never seen before.
Here’s how conversation, engagement and connection around football has shown up across Meta over the course of the tournament.
WhatsApp: A New All-Time Record
During the Round of 16 match between Argentina and Egypt, WhatsApp hit over 29 million messages per second — a new all-time record for the platform. That beats the previous record that was set during the 2022 Final.
Instagram: +213.6 Million New Followers for Players
