Every day, investors are bombarded with predictions about interest rates, inflation, earnings, and geopolitics.

Keith Kaplan thinks most of that is noise.

In today’s Friday Digest takeover, the TradeSmith CEO makes the case that one of the market’s most reliable signals isn’t found in the latest headline – it’s found in the calendar. By analyzing decades of market history, Keith and his team uncovered recurring seasonal patterns that have appeared across thousands of stocks with surprising consistency.

Below, he explains how those patterns work, why they can help remove emotion from investing, and why they offer a valuable edge in today’s increasingly unpredictable market.

Keith – alongside legendary investor Louis Navellier – dove much deeper into this research during yesterday’s Breakthrough 2026 event. He demonstrated the Seasonality tool and shared one stock currently entering a historically favorable window. You can watch the replay right here.