Galaxy CEO Mike Novogratz on Friday signed a 15-year naming rights deal with Texas Tech, rebranding the home of Red Raider Football as Galaxy Stadium starting with the 2026 season.
What Does The Texas Tech Deal Actually Include?
Galaxy becomes the official data center and digital assets partner of Texas Tech Athletics, with branding running across football and men’s and women’s basketball through digital, social, and in-game features.
The deal includes NIL opportunities for Red Raider student-athletes through branded campaigns and original content, creating a direct revenue stream for athletes beyond the naming rights itself.
Texas Tech is coming off a Big 12 title and College Football Playoff appearance, with the newly branded Galaxy Stadium opening September 5 against Abilene Christian.
