Crypto and AI infrastructure firm Galaxy Digital is strengthening its ties in West Texas through a new partnership with Texas Tech that spans athletics and artificial intelligence.
The 15-year agreement will rename the home of Red Raider football from Jones AT&T Stadium to Galaxy Stadium beginning in the upcoming 2026 season. It also makes Galaxy the university's "official data center and digital assets partner."
The deal's financial terms were not disclosed in the Friday release. However, Yahoo Sports' Ross Dellenger reported the 15-year agreement is worth more than $70 million, or roughly $4.7 million annually.
Beyond stadium naming rights, Galaxy said it will work with Texas Tech athletes on endorsement deals and marketing campaigns. The company will also get branding across the university's football and men's and women's basketball programs at games and online through the Texas Tech Athletics' digital and social media platforms.
Galaxy also said it expects to expand its pipeline of Texas Tech graduates to its nearby Helios data center campus.
