At the 2026 FIFA World Cup, football’s biggest stars turned team arrivals and training camp entrances into their own kind of global runway.
Fashion has always been embedded in the sport but this year’s tournament made the relationship impossible to ignore. Rather than just releasing national jerseys, brands built entire fashion collections around teams. Nike partnered with Jacquemus on a sleek French national team capsule; Adidas linked with Willy Chavarria on a lineup of Mexico jerseys, tracksuits and shorts; Puma, Palace, Corteiz and Gap all released football-inspired collections; and Argentina’s Kith jersey, modeled by Lionel Messi, became the most coveted streetwear collectible of the season.
This all makes this World Cup’s best-dressed players as compelling off the field as they are on it. Fance may have not made it to the final but Kylian Mbappé remains the sport’s most polished luxury ambassador. Just this year, France’s captain fronted the Nike x Jacquemus Les Bleus collection and starred in Dior’s Summer 2026 campaign, marking Jonathan Anderson’s debut collection as creative director.
On the other side of the coin is Norway’s Erling Haaland, who aside from becoming the competition’s biggest breakout star is also its most unexpected luxury muses. His viral designer bag rotation includes a rare Hermès Haut à Courroies, several Birkin-style carryalls and archival Louis Vuitton pieces. Only a few days after Norway’s loss to England last Saturday, the Norwegian striker touched down in Oslo with a Dolce & Gabbana Sicily tote — straight from the house’s spring 2027 menswear show in Milan last month.
