Favoured by the likes of Beyoncé and Aya Nakamura, Ivory Coast fashion is wooing the world stage, thanks in part to showcasing on social media.
The creators, though, have no intention of leaving Abidjan to move abroad.
Beyonce's stylist contacted Abidjan-based Loza Maléombho after noticing her handmade creations on Instagram.
Years of back-and-forth ensued and in 2020, the US superstar wore Maléombho's black and white print jacket, with its gold Baoule mask clasps, in her music video "Already".
Seventy million YouTube viewers saw the jacket in the clip.
