University of Texas Athletics and ShopBack Launch Year-Round Shopping Rewards Platform for Longhorns Fans
The multi-year sponsorship delivers cashback rewards, student-athlete collaborations, year-round fan experiences and the new ShopBack Gate to Longhorn Nation.
Texas Athletics and mobile-first shopping and rewards platform ShopBack today announced a new relationship that names the company the Official Shopping Rewards Sponsor of the Texas Longhorns, giving Longhorns fans new ways to earn cashback and access exclusive offers from leading retailers, while delivering campus, gameday, student programming and year-round fan engagement.
“The University of Texas has one of the most passionate and powerful fan communities in the country, and we are proud to build with Longhorn Nation as ShopBack grows in the U.S.,” said Carolina Paradas, General Manager of North America at ShopBack. “Younger consumers already shop mobile-first, and rewards should be just as dynamic, useful and connected to how they discover, buy and engage with brands. This relationship brings our vision to life by giving students, alumni and fans real value back through everyday purchases, while helping leading retailers show up in moments that already matter.”
