Samuel SherryJournalist·NZ Herald·17 Jul, 2026 08:00 AM3 mins to read‌Herald senior sports journalist Christopher Reive and Herald sports journalist Alex Powell preview this weekend's biggest sporting action. Video / Ryan Bridge TODAYPubs and bars have had a spike in activity since the start of the 2026 Fifa World Cup, while a major Kiwi brewery has registered an increase in demand throughout the tournament.

The World Cup, which comes to an end on Monday morning, has spurred a rise in beer sales