Burberry has declared its turnaround plan is starting to pay off, but warned that the Middle East conflict continued to weigh on European shoppers.
Chief executive Joshua Schulman, who has led a recovery since joining two years ago, said a rise in quarterly sales showed the ‘strategy is working’, as Burberry recorded growth across all of its divisions for the first time since 2023.
'For the first time in three years, we saw growth across our Womenswear, Menswear, Accessories and Childrenswear divisions, anchored by the outperformance of Outerwear,' he said.
The British luxury house reported comparable sales growth of 5 per cent to £455million for the 13 weeks to 27 June.
Sales in China increased 9 per cent after attracting new Gen Z customers, while sales in the Americas grew 12 per cent.
