Netflix Inc.
(NASDAQ:NFLX) wants subscribers to do more than binge-watch, with co-CEO Ted Sarandos on Thursday outlining the company's expansion into video podcasts, creator-led programming, vertical video and lifestyle content.
'The Definition Of TV Has Broadened' Speaking at the company's second-quarter earnings call, Sarandos said Netflix's move into newer formats builds on how entertainment consumption has evolved over the past decade.
"Over the last 15 years, the definition of TV has broadened and our definition has changed along with it," Sarandos said.
He added that Netflix has evolved from a platform built around scripted English-language dramas into one that now includes local-language programming, live sports, unscripted shows, games, video podcasts and creator-led content, describing those additions as "evolutionary, not revolutionary." Read Also: Bernie Sanders Slams 'Trump's Lies' About Climate Change, Renews 'Big Oil' Criticism Amid US Heatwaves Podcasts Bring Viewers Outside Prime Time Netflix was seeing early progress with mobile vertical clips and strong engagement from video podcasts, which Sarandos said was bringing members to the platform outside of traditional prime-time viewing The streaming company has been building a mix of owned and licensed podcasts featuring creators including Martha Stewart, Kate and Oliver Hudson, Jay Shetty, Bill Simmons, Pete Davidson and Brian Williams.
