Netflix finally has a robust line-up of original intellectual property and is bolstering its merchandising strategy to keep fans engaged between releases.
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Netflix
was the early leader in streaming. It’s been later to another crucial piece of the media playbook — merchandising and live events.
The streamer has only recently begun adopting tried-and-true marketing methods that have been in play for the likes of the Walt Disney Company,
Universal
Netflix reported $1.5 billion in ad revenue last year and expects that to double in 2026.
Brandon Riegg pushed the streaming service to invest in live shows and sports, transforming Netflix into something more like a…
A lot has changed since its first season in 2016, as Netflix has announced dozens of "Stranger Things" partnerships and…
The streaming giant has offered a master class in audacious strategy.
Netflix is “all in” on leveraging generative artificial intelligence on its streaming platform, the company said.
Steaming service now in exclusive talks over deal that would change film and TV landscape
