While Sam’s Club does not have a single store in New York City, the wholesale retailer found the city to be the ideal place to promote its health and wellness offerings.
On Thursday, Sam’s Club hosted its first-ever “Sam’s Wellness Club,” an exclusive event bringing together creators, media and merchants at a loft event space overlooking Midtown Manhattan. The space showed off products from areas of the Sam’s Club assortment such as food, health and beauty, flower bouquets, and apparel — some of which attendees could take home with them — as well as interactive components such as massage chairs, ear cleaning and a group sculpt workout class.
“Wellness has been a part of our strategy for a long time at Sam’s; it’s one of the top three things on our members’ minds,” Kaity Whitmire, who oversees the baby, health/beauty and over-the-counter medicine categories at Sam’s Club, told Modern Retail at the event. “What this experience is really for is to demonstrate how it comes together as an ecosystem.”
The event is an example of how Sam’s Club is working to tell a story around all the different health and wellness offerings in its stores — that members may buy both fiber powder alongside grocery items, or fresh fruits and produce alongside blenders.
