Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” The term refers to a deception tactic that lures bots into plausible-looking but ultimately useless information like content mazes, driving up their compute costs and polluting their models. The goal: break the economics of large‑scale scraping.
That’s the theory. The reality is messier.
It’s early and experimental, but it’s caught the eye of a small but growing number of publishers and e-commerce brands.
Here’s a bit more about it for those who are curious.
Is this an old or a new tactic?
