Trump Media & Technology Group is about to start selling something Wall Street has been scraping for free: faster access to Truth Social posts. The company unveiled the “Truth API” on July 16, a licensed real-time data feed targeting algorithmic and high-frequency trading firms that need to react to market-moving posts before everyone else.
The service is set to go live on August 1, and it will stream posts from the platform’s top ten trending accounts, including former President Donald Trump’s.
The business case for selling posts
Interim CEO Kevin McGurn framed the API as a way to deliver “critical market-moving information with reduced latency compared to traditional scraping methods.” The goal is straightforward: high-margin, recurring revenue that doesn’t depend on advertising or subscriptions.
TMTG says it has already signed initial customers and is actively onboarding more partners ahead of the August launch. The company is also exploring licensing its data for AI model training, which would add yet another revenue layer to the same underlying asset: user posts.
