News

Sky Zone’s VP of brand and demand marketing shares her playbook on revitalizing legacy brands, the art of "valuetainment" and how to turn active play into shareable family moments.

by Emmy Liederman July 16 2026

What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment.

From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance.