Jul 17, 2026 – 5.00amWashington | Players like Jude Bellingham, Erling Haaland and Lamine Yamal may have been the breakout stars of the 2026 FIFA World Cup, but one ageing great has stolen the stage without even taking the field.British football legend David Beckham has been an inescapable brand ambassador this World Cup, appearing in 10 campaigns placed with host broadcaster Fox in the United States, spruiking everything from fast food to phone plans.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles