PremiumSam Wallace and Tom Morgan Daily Telegraph UK·22 Jun, 2026 12:51 AM25 mins to readDavid Beckham is the most prominent former footballer in US advertising, surpassing even World Cup winners. Photo / Getty ImagesFormer England captain does not need Fifa as he maximises global brand to cash in on the most commercial World Cup in history.

There are many celebrated footballers being beamed into the homes of the American television audience this summer but none, it seems, is more famous in the United