Six years after separating from Siemens AG, Siemens Energy has taken one of its most symbolic steps yet towards independence.
The company has announced its plan to retire the Siemens Energy and Siemens Gamesa brands in favour of a new global identity, Omterra, with a phased rollout beginning later this year.
The name – a portmanteau of “om-” (all) and “terra” (land) – was chosen to reflect the company’s “global footprint, its technological expertise and its commitment to contributing to reliable energy supplies worldwide,” according to Siemens Energy's President and CEO, Christian Bruch.
The move marks the conclusion of a transition that has been expected since Siemens Energy was spun off in 2020.
The company retained the right to use the Siemens name under a licensing agreement with its former parent, but that arrangement was always intended to be temporary.
