Sustainability has become one of the clearest tests of modern corporate comms, forcing leaders to satisfy stakeholders who increasingly want different things.
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Sustainability has become one of the clearest tests of modern corporate communications, forcing leaders to satisfy investors, customers, employees, policymakers and activists who increasingly want different things.
Why it matters: Environmental messaging faces pressure from every direction.
What used to be key strategic narratives have fizzled out to check-the-box exercises for most.
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