Woolworths Food has claimed the top spot in South Africa's most recommended brands ranking, with Samsung and Woolworths Clothing rounding out the top three.
Woolworths Food has been named South Africa's most recommended brand for 2026, leading a list dominated by retailers and financial services brands as customer trust and advocacy continue to shape purchasing decisions.
The second annual Top 10 Most Recommended Brands ranking, compiled by consumer insights agency KLA in partnership with YouGov, found that Woolworths Food achieved a recommendation score of 88.1%, ahead of Samsung on 86.2% and Woolworths Clothing on 86.0%.
The rankings are based on data collected over a year through YouGov's BrandIndex platform, measuring how likely current customers are to recommend a brand to friends, family or colleagues.
Woolworths strengthened its position by securing three of the top five places, with Woolworths Home also ranking fifth with a recommendation score of 82.7%.
