Long before drones swept over glaciers and travel vlogs became the internet’s favourite genre, Zohaib Kazi was searching for something less obvious.
Through Fanoos in 2017 and Coke Studio Explorer (CSE) in 2018, he built a reputation for uncovering Pakistan’s forgotten sounds, traditions and cultures — stories that often existed far from the country’s urban centres. His latest project, The Great Pakistan Adventure (TGPA), marks a departure from music, but not from the curiosity that has always driven his work.
Pakistan’s digital creators have spent years reshaping the country’s image for online audiences, taking viewers beyond postcard landscapes to discover the people, traditions and untold stories that lie beyond the tourist trail. TGPA builds on that momentum with an ambitious four-part web series that can be viewed on YouTube and blends cinematic documentary filmmaking with expedition travel.
It follows four of the country’s best-known storytellers as they explore dramatically different corners of Pakistan.
From forgotten folk traditions to the songs of remote mountain communities, Zohaib Kazi has spent his career documenting Pakistan’s sound landscape. With The Great Pakistan Adventure, he takes that mission beyond music, revealing lesser-known people and places that shape the country’s identity
