LAHORE: When one of Pakistan’s most renowned art directors Hashim Ali landed in the Qatari capital of Doha earlier this year, he wasn’t quite prepared for how much the city and its creative scene had transformed since he last visited around seven years ago.
Ali, who directed a Pakistani fashion and Sufi music show at Qatar’s Museum of Islamic Art in January, was mesmerized by the cultural transformation in the Gulf nation, balancing its traditional heritage with modernization and global influences.
In recent years, Qatar has established numerous museums, art galleries, and heritage centers, including the Museum of Islamic Art, Mathaf: Arab Museum of Modern Art, and the National Museum of Qatar. The country has also emerged as a major player in the global art world, with significant investments in the arts and culture sector.
Looking at the transformation, Ali said the time was ripe for Pakistani designers and artists to expand their reach to the Gulf, where cultural overlaps and a hunger for diverse aesthetics are reshaping creative industries.
“Everybody who asks me that we want to expand our business, I say expand to the Middle East because the way that region is growing, it’s not just the buildings, it’s the mindset and the heart,” Ali, who provides production design, art direction and styling services to various industries in Pakistan, told Arab News.
