Cricket properties dominated Ormax Media’s new Ormax StreamView report, with the ICC Men’s T20 World Cup 2026 drawing an estimated 246 million viewers on JioHotstar between January and June 2026, more than any other title tracked in the measurement framework.
The Indian Premier League 2026, also streamed on JioHotstar, followed close behind at 228.4 million viewers, ranking second overall. “India‘s Got Latent” Season 2 and “Dhurandhar” placed third and fourth respectively, ahead of a cricket series between India and New Zealand, which rounded out the top five with 30.5 million viewers. Ormax StreamView (OSV), which launched in January 2026, is designed to track long-form content across OTT originals, general entertainment channel (GEC) programming, theatrical films, non-fiction, sports and news, an expansion from the company’s earlier focus on Hindi-language and international originals alone.
Ormax founder and chief executive Shailesh Kapoor said the initiative was built to answer a broader question: “What is India watching on OTT [streaming]?” Ormax said the ambition reflected how audience behavior had shifted as streaming consumption became “wider and more complex,” with viewers moving fluidly across formats, genres, languages and platforms.
