Microsoft is reportedly equipping its sales team to highlight the efficiency and cost advantages of its AI models while downplaying offerings from rivals like OpenAI and Anthropic.
Microsoft is focusing on promoting its in-house AI models
Jul 16, 2026
02:19 pm
What's the storyMicrosoft is reportedly preparing its sales team to take on other major players in the artificial intelligence (AI) space.
According to a Bloomberg report, during an internal meeting on Tuesday, company executives laid out a strategy for their salespeople to negatively compare AI products from firms like OpenAI, Google, and Anthropic with Microsoft's own offerings.
Microsoft is looking to sell its in-house AI models as more efficient and cost-effective than its competitors' models.
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