RetailGU aims to boost global recognition to raise profile and profitabilityGU's 2026 fall and winter collection is displayed in Tokyo on July 16. (Photo by Yuji Murakami)YUKA KONISHIJuly 16, 2026 17:10 JSTTOKYO -- GU, the sister brand of Japan's Uniqlo, unveiled its 2026 fall and winter collection this week after hiring a creative director with experience at Italian luxury brand Prada.