Jesse Pollak steps back from Base app leadership as Cobie takes over, pivoting the Coinbase L2 from failed socialfi experiments to trading, payments, and AI
Base creator Jesse Pollak said the network made the wrong bet on
onchain social and will refocus its strategy around trading, payments,
and AI agents as it seeks to become infrastructure for global finance.
As part of the shift, Pollak has handed the Base App back to
Coinbase, where crypto investor and entrepreneur Jordan Fish, better
Coinbase's Base blockchain abandons social features as Jesse Pollak steps back, Cobie takes over, and the platform refocuses on…
Base creator Jesse Pollak admitted the network’s social strategy failed and said its 2026 priorities will shift to trading,…
Jesse Pollak hands Base app leadership to Cobie after admitting his social-first crypto strategy was 'definitively wrong,'…
Coinbase executive Jesse Pollak will focus on Base blockchain's infrastructure, prioritizing trading, stablecoin payments, and AI…
Coinbase's Jesse Pollak will no longer lead the Base app team, handing it to Jordan Fish, known as Cobie, after admitting Base's…
Pollak said that Jordan Fish, also known on X as 'Cobie,' will lead the Base app team.
Coinbase’s big Base mistake offers an important lesson for the crypto industry | Fortune
