FIFA is reportedly considering a 30-minute halftime break for the 2026 World Cup final, a sharp departure from the standard 15-minute intermission that football fans have known for over a century. The change would make the beautiful game’s biggest match look a lot more like the Super Bowl, complete with an extended window that screams “commercial opportunity.”
Crypto already has a seat at the 2026 World Cup
Kraken has been named the official crypto exchange supporter for the FIFA World Cup 2026 across North America and Europe. The deal positions Kraken to run digital asset promotions and fan engagement campaigns throughout the tournament.
Meanwhile, Chiliz and its sprawling fan token ecosystem have turned every group-stage match into a mini trading event. National team fan tokens, including Argentina (ARG) and Portugal (POR), have shown notable price volatility that correlates directly with on-pitch results.
Some tokens have posted sharp short-term gains during matches. Fan tokens tied to South Africa (SAFA) and Spain (SNFT) surged briefly amid World Cup fixtures, behaving less like traditional crypto assets and more like binary options on match outcomes.
