The latest perks could help the chain attract and retain workers needed to sustain its turnaround drive.
An article from
Dive Brief
The latest perks could help the chain attract and retain workers needed to sustain its turnaround drive.
Published July 15, 2026
A Starbucks Reserve Roastery New York employee grabs a pastry on March 31, 2026, in New York City, N.Y. Starbucks said the combined changes could raise hourly worker pay between 5% and 8%.
Starbucks is in the middle of a turnaround focused on improving both the customer and employee experience.
The new incentives for the coffee shop’s baristas are part of the company’s major “Back to Starbucks” initiative.
The coffee chain cited limiting costs during a turnaround effort as its reason for the modest pay bump.
Investors will get the latest look into how Starbucks' push for more welcoming cafes is going when it reports earnings after the…
The coffee giant is returning to its roots to boost sales but labour tensions could derail the strategy.
Shares of Starbucks have fallen more than 3% over the last year.
