Circle just got put on notice. CoinShares published an analysis on July 13 identifying Open USD, the new stablecoin from the Open Standard consortium, as the most credible competitive threat USDC has faced since its inception.

The warning comes less than two weeks after the OUSD announcement sent Circle’s stock into a tailspin, dropping roughly 17.5% to a four-month low near $62.63 on June 30.

The economics that spooked Wall Street

Instead of the issuer pocketing the reserve yield, OUSD redirects the majority of that income to partner businesses in the consortium. The companies that distribute and integrate the stablecoin get paid for doing so, rather than watching the issuer collect all the economics.

The Open Standard consortium includes over 140 companies, with Visa, Mastercard, and BlackRock among the headline names.