Imax and Chinese audio-visual technology company Goer Dynamics have struck a strategic partnership to develop an in-vehicle entertainment system the companies are billing as the first to carry the Imax brand, with commercial production targeted for later this year.
Under the deal, the two companies will collaborate on design and co-market the finished system to premium automakers throughout China. Imax China – the Hong Kong-listed subsidiary of Imax Corp. – is the Imax entity involved in the partnership.
The system pairs a proprietary Imax acoustic architecture with a flip-down 4K HDR screen. On the audio side, the setup is engineered for what the companies describe as ultra-high dynamic range and high-powered low-frequency performance designed to eliminate distortion. The visual component is built around custom imaging technologies and an intelligent ambient-light adaptation feature intended to maintain picture quality as lighting conditions change on the road.
To accommodate different vehicle tiers and global manufacturing requirements, the system will be offered in adjustable configurations that can support varying in-cabin speaker arrangements, allowing automakers to deploy it across multiple vehicle platforms and price points.
