Here’s a buzzy new development for those embracing the “Chinamaxxing” trend. Imax has partnered with Chinese company Goer Dynamics to develop the first Imax entertainment system designed specifically for self-driving cars.
Unveiled Wednesday at a ceremony in Qingdao by the two companies, the system pairs an Imax-exclusive acoustic architecture — engineered for ultra-high dynamic range and heavy, distortion-free bass — with a 4K HDR flip-down display that adapts to changing light conditions on the road. The partners are pitching the system as the natural answer to autonomous driving’s transformation of the car into a “third living space,” and they plan to co-market it to premium automakers across China, with modular configurations for different vehicle types. The first systems are expected to enter commercial production by the end of 2026.
Founded in 2020, Goer Dynamics is the premium audio-visual arm of Goer Group, the Shandong-based electronics empire whose flagship, Goertek, assembles Meta’s Quest headsets and Apple’s AirPods. The company owns storied Danish hi-fi brand Dynaudio, along with Libratone, and says its in-vehicle entertainment systems have already been installed in nearly 3 million hybrids and electric cars.
