Mexico City’s Zócalo has been transformed into a football cathedral. Hundreds of fans gathered to watch Spain dismantle France 2-0 in the World Cup semifinal on July 14, despite Mexico’s own elimination from the tournament. The FIFA Fan Fest running from June 11 to July 19 has offered free screenings, live music, and cultural programming to anyone willing to brave the crowds.
On peak days, attendance at the Zócalo Fan Fest has reached up to 100,000 fans. That’s a lot of eyeballs for sponsors, which is exactly why Kraken’s role as the Official Crypto Exchange Supporter of the 2026 FIFA World Cup matters.
Crypto’s seat at the table
Kraken secured its FIFA partnership on June 9, just two days before the Fan Fest kicked off. The deal positions the exchange as the tournament’s designated crypto platform.
No official crypto tokens were launched for the event. No NFT-based ticketing or collectibles made an appearance at the Zócalo. No blockchain-powered fan experiences materialized on the ground. Kraken’s presence at the Fan Fest amounted to brand activations: logos, booths, awareness campaigns.
