World Cup semi-final between Argentina and England could draw 950 million viewers, and crypto is nowhere to be found

England versus Argentina. A World Cup semi-final. An estimated 950 million people watching. That’s roughly one in eight humans on Earth tuning in to a single football match in Atlanta this July.

To put that number in perspective, the Super Bowl, America’s undisputed television crown jewel, typically draws around 115 million viewers. This semi-final is expected to pull roughly eight times that audience.

The beautiful game’s biggest stage

The FIFA World Cup 2026, co-hosted by the US, Mexico, and Canada, has been building toward this moment. England and Argentina are set to meet in Atlanta, Georgia, in what organizers and broadcasters expect will be the tournament’s marquee event.

England’s last World Cup final appearance was in 1966. Argentina enters as a recent champion. Lionel Messi may be making his final World Cup run. On the other side, Jude Bellingham represents England’s new generation of world-class talent.