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It's a question most of us never think to ask when a headline scrolls past our feed. We should start.
You see, there used to be a wall.
On one side was journalism. Flawed, slow, sometimes infuriating, but bound by rules: verify before publishing, disclose who you are, serve the public before any client.
On the other side was public relations. A legitimate craft with its own honest purpose: to advocate, to persuade, to sell.
