Netflix and DreamWorks Animation veteran Shannon Olivas has joined Fox Corp.’s ad-supported streaming giant Tubi has head of communications and publicity.
Olivas will lead communications strategy for Fox Tubi for consumer, advertiser, product, entertainment-related PR as well as corporate communications. Olivas’ appointment follows the promotion of former Tubi communications chief Seana Sullivan to senior VP of corporate communications for Fox Corp., where she oversees Tubi. Olivas reports to Tubi chief marketing officer Nicole Parlapiano.
“Shannon brings a rare combination of studio-level communications expertise and true builder instincts,” Parlapiano said. “Her proven track record of shaping brands at scale and telling stories that resonate makes her exactly the right leader to elevate Tubi’s voice as we continue our global expansion. I couldn’t be more excited to have her head up our global communications and publicity team.”
Olivas comes to Tubi after most recently serving as head of corporate communications for Cue Health, helping the at-home COVID testing company launch IPO and expand its direct-to-consumer business. Before that, Olivas held senior communications posts at the Wonderful Company, Netflix, Skydance Media, the Honest Company and DreamWorks Animation.
