Free streaming service Tubi is rivaling major players for viewership. Here's how it's winning

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Tubi hit profitability this year doing what other streaming services are trying to: attract younger audiences who are willing to sit through ads.

The Fox Corp

.-owned free streaming platform has long been among a sort of second tier of streaming services alongside lower-budget and less popular offerings like Pluto and The Roku Channel. But the free service is gaining traction and finding its footing in conversations with the big players.

In November, Tubi made up 2.1% of total streaming minutes on The Gauge, Nielsen’s monthly analysis of viewing trends, ahead of NBCUniversal’s Peacock and Warner Bros. Discovery’s