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Cebuana Lhuillier, one of the Philippines’ largest and most trusted money transfer and payments services providers, recently entered a strategic collaboration with Fireblocks, the enterprise platform securing more than $6 trillion in digital asset transfers annually. Together, the two companies are building a next-generation payments platform leveraging blockchain technology to deliver faster, efficient, and more accessible financial services.
Cebuana Lhuillier serves millions of customers through a network of over 3,500 branches nationwide — one of the most extensive financial service footprints in the country. For many Filipinos, particularly those in underserved communities, Cebuana Lhuillier branches are the primary point of access for money transfers and payments which firmly positions the company as the Philippine’s Financial gateway in the cross-border and payments space. However, across the broader financial industry, the infrastructure underpinning these transfers has changed little over the decades. Transactions remain slow, expensive, and constrained by legacy settlement rails that were not built for a digital-first economy.
