Shay Mitchell’s travel and lifestyle brand Béis has redesigned and is releasing the newest iteration of its core products, the brand revealed Tuesday.
After releasing collaborations, seasonal capsules and activations, the brand is now focusing on refreshing its core collection. The renovation of Béis is led by the brand’s Weekender bag — which has sold more than 2 million units since its launch in 2018 and has seen an average of 70 percent growth. The brand also reported being a $250 million business.
Beyond the Weekender bag — which has been a fundamental part of the brand’s assortment since its launch — Béis has revamped its main core collection of the Weekender and Mini Weekender, Roller suite, Travel backpack and key packing accessories.
For the full product unveiling, the brand is hosting a three-day pop-up in Manhattan’s NoHo at 312 Broadway from Thursday until Saturday. Guests can shop the new collection, build new travel sets and get complimentary embroidery on new bags. They can also trade in their pre-loved Béis Weekender, Mini Weekender or Backpack for 20 percent off a new purchase in-store.
Béis’ new product colorways of Beige, Atlas Pink, Olive, Maple and Black.
