Ford's $30,000 EV truck is coming in 2027. Here's what we know.

Ford's first electric truck missed sales expectations. The automaker is pivoting to smaller, more affordable EV options.

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Ford hit reset on its money-losing EV program. Now, the first product of that overhaul is coming into view.The Detroit automaker says the midsize electric pickup will reach customers in 2027, with a target starting price of about $30,000.There's still plenty Ford hasn't yet revealed about the vehicle. We don't know the name, haven't received official range estimates, and have only seen the truck wrapped in funky-looking camouflage.But the automaker has disclosed enough to make clear that the pickup will be one of the most important tests of its next-generation product strategy.Here is what we know:Challenging the EV cost issue

Ford's last generation EV models were generally more expensive than their gas-powered counterparts.

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