Ford has yet to name its much-anticipated 100% electric mid-sized pickup truck for the US market, but the company's hybrid EV activity in Europe could provide a clue (courtesy of Ford From The Road).
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Ford has confirmed, affirmed, and re-affirmed that the first EV to roll off its long awaited “Universal Electric Vehicle” platform will be a mid-sized electric pickup truck. The name still remains a closely guarded secret, but a recently dropped hint indicates that Ranchero is in the running. Wait, what’s wrong with Ranger?
Looking To The Past For Clues
The Ranchero angle surfaced in Ford Authority last year, based on a trademark filing by Ford. Considering the state of political and civic affairs in the US, Ranchero would be a bit of a spicy name choice at this moment in time. Commonly understood to mean “rancher” in English, ranchero also refers to food associated with living on a ranch, huevos rancheros being one example.
