Current sectionIsrael NewsBusinessShare to FacebookShare to XArticle printing is available to subscribers onlyPrint in a simple, ad-free formatSubscribeComments: Zen reading is available to subscribers onlyAd-free and in a comfortable reading formatSubscribeA minifigure waving at the Lego Store at BIG FASHION Glilot, Ramat Hasharon. Credit: Ofer VakninIsraeli entrepreneur Eran Tor introduced Lego stores to Israel four years ago with wild success. Now He's been chosen by the Lego Group to act as its franchisee for dozens of new stores in Central AsiaYarden Ben Gal Hirshorn09:46 AM • July 14 2026 IDTLast week, Kazakhstan saw the opening of the first ever Lego Store in Central Asia. It was a grandiose event, by the standards of the 20 million people that make up the world's 9th-largest country.Loading...Click the alert icon to follow topics:Israel business newsIsrael economyCommentsLoading...In the NewsIn the News: Israel NewsIranMahmoud AhmadinejadLindsey GrahamRo KhannaGazaIsrael ElectionsHaQuizHaaretz PodcastBrick by Tiny Brick, He Sparked a Lego Craze in Israel. Next Stop: AsiaEx-Netanyahu Campaigner's Revenue in Serbia Flatlines After Qatari Campaign EndsF-35 to Turkey? Why Israel Should Tone Down Its Alarmist RhetoricIran's IRGC Says It Targeted U.S. Air Base in Jordan With Ballistic MissilesIsrael's Torah Study Law Spits in the Face of SoldiersRemembering and rebuilding two years laterICYMIInside the Mossad Plot to Install Ahmadinejad as Iran's LeaderThe Original Tradwives of Ancient RomeThe 'Special Relationship' Is Gone, and Israel Isn't Ready for What's ComingMade in Kurdistan, Smuggled via Jordan: The Mysterious Firearms Flooding IsraelEgypt Lost the World Cup. But Was the Referee Really Jewish?Inside the German pro-Israel Lobby's Campaign to Defund UNRWA