Lego’s record sales prompt expansion in Asia, with new stores in India and a factory in Vietnam, aiming to tap into the growing middle class
While the toymaker expanded its market share in every major geography, Chief Executive Officer Niels B. Christiansen pointed to Asia as playing an important role in Lego’s growth strategy.
“There are a lot of children in Asia, and living standards are going up,” Christiansen said in an interview. “That makes Lego more relevant.”
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