Promptwatch, based in Amsterdam, has secured €6 million in seed funding. The round was led by seed + speed Ventures, with Blum Ventures and previous investor Arches Capital also participating.
This funding comes as Gartner projects that organic search traffic could fall by 50% or more by 2028. The shift is driven by 58% of users already moving from traditional search to AI tools.
Within a year of launching, the startup reached €2 million in annual recurring revenue after raising €1.2 million in pre-seed funding.
Marketers have spent the last 20 years optimising for Google’s algorithm. Now, Gartner predicts organic search traffic could drop by 50% or more by 2028 as more people turn to AI-generated answers.
Promptwatch, an Amsterdam-based startup, has raised €6 million to help brands prepare for this change. The new seed round was led by seed + speed Ventures, a Berlin-based fund that invests in enterprise and B2B software in the DACH region. Blum Ventures and Arches Capital, which led Promptwatch’s €1.2 million round in September 2025, also joined.
