UNILAG students compete for N450,000 PR prize

University of Lagos entrance. Photo: UNILAG

Students of the University of Lagos pitched campaign ideas for a chance to win N450,000 in the fifth edition of PRADwave, a public relations and advertising competition organised to bridge the gap between classroom learning and industry practice.

The competition, sponsored by marketing communications agency Plus Acuity Limited in partnership with the UNILAG PRAD Club, the Communication and Media Studies Students’ Association and the Mass Communication Students’ Association, was held at the university’s Madhouse on Friday.

The event, themed “Gen Z and Marketing: Understanding Gen Z as Consumers and the Next Generation of Marketing Professionals,” featured students presenting strategic communication ideas for brands.

Three teams which made it to the final of the competition shared from the prize pool of N450,000.