Adding to an earlier report from Counterpoint Research that showed Apple posting its strongest-ever second quarter for iPhone shipments, Omdia has now published its own figures pointing to the same record performance. Here are the details.
Omdia warns sharper declines are still ahead
Earlier today, we covered a Counterpoint Research report that showed preliminary data for worldwide smartphone shipments for the second quarter of 2026.
In its report, Counterpoint said Samsung led the market with a 24% shipment share, up from 20% a year earlier. Apple followed with 20%, up from 17%, while Xiaomi fell from 14% to 12%, OPPO from 12% to 11%, and vivo from 9% to 8%.
Now, a preliminary report from Omdia (via MacMagazine) points to the same overall trend, although its estimates differ slightly.
